How to beat your competitors in school

Competition is natural – and probably inevitable – if you own a small business. And the truth is, if you want to succeed, you have to know how to get ahead of your competitors … but make no mistake: They’re working hard to get ahead of you, too.

As a small business owner, there are plenty of ways to take the lead over your competition.

Marketing, sales, and customer service play a big role in growing your business; knowing how to leverage them can help you set yours apart.

I’ve been managing marketing teams for nearly 20 years and have helped companies like eBay, IBM, and Oracle beat their competition, online and off.

I’ll walk you through the best strategies for success and teach you how to beat the competition — large and small.

How to Beat Your Competition in Business

Below are eight strategies to beat the competition in business.

It’s all about understanding what you’re up against and finding opportunities to highlight your brand.

1. Identify your comp

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